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With the Christmas party season fast approaching, responsible publicans are rewarding designated drivers with free Coca Cola, Diet Coke, Appletiser or alcohol-free Heineken.

Coca Cola has teamed up with Greene King for the 10th year to give drivers a free soft drink throughout the festive season. Over 1000 pubs will be participating in the scheme, which will run until 1st January 2020.

Drivers simply need to show their car keys to get a voucher for a free drink. Heineken has joined the scheme for the first time to give away alcohol-free beer too. The companies say that they want to encourage people not to drink and drive by offering them a drink that helps them feel included in the festivities.

According to the Department for Transport, the estimated number of reported drink-drive related accidents in Great Britain since 1979, has fallen by 69%, with recent figures of 6070 compared to 19,470 almost 30 years ago [1].

Phil Thomas, Chief Commercial Officer at Greene King, said: “As a leading pub company, we have an important role to play in helping to promote responsible drinking and we have given away around a quarter of a million free Coca-Cola products over the past decade as part of the Designated Driver campaign.”

The offer is available at Greene King pubs across the UK, including Hungry Horse, Chef & Brewer and Farmhouse Inns.

Paul Robertson, Associate Director, On-Premise at Coca-Cola European Partners GB, said: “We’d like to thank Greene King for partnering with us for the last 10 years on the Designated Driver campaign and continuing to evolve the platform to ensure it remains relevant to today’s consumers.”

“Greene King should be applauded for its continued leadership in helping to promote responsible drinking and embracing the role soft drinks can play across its estate, especially on the lead up to Christmas. Here’s to another 10 years of partnership”, said Mr Robertson.

AlphaBiolabs can provide a number of alcohol testing solutions including continuous alcohol monitoring. For more information, please call 0333 600 1300 or email us at info@alphabiolabs.com

[1] https://www.gov.uk/government/statistical-data-sets/ras51-reported-drinking-and-driving